Masonry Maintenance
All building exteriors need maintenance ...

Be sure to have a masonry guru look at your building every 10-15 years, for a small fee, being pro-active can save you a ton of hassles and money.
Don't let your building fall into disrepair. Regular maintenance costs a lot less than catching up on maintenance once damages occur...
- Simon Leverett, Masonry Guru
Blah, blah blah, something about spot grinding, re-pointing, different types of mortar etc.